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Jerry's Dari-Pride a Wickliffe landmark for 59 years and still going

BY MICHAEL CREDICO
                 STAFF
On warm spring Saturday, Dan Schuren and his family prepare to venture out to Jerry’s Dari Pride in Wickliffe for some  refreshing treats and dessert.

 “It’s very nostalgic,” says Schuren, 21, of the cozy ice cream shop that has become a sort of Wickliffe landmark over the  years. The lifelong Willowick resident became a dedicated customer at the tender age of two when his father, Earl, began  taking the family of four to Jerry’s for some cool treats and locally famous ice cream.

“Really good milkshakes,” he says, smiling, “My mom will usually get a peanut buster parfait, my dad will get a lemon-ice, my  sister will get a hot fudge sundae, and I usually get a chocolate milkshake.”

Situated on Euclid Avenue, just west of State Route 91, Jerry’s has operated since the summer of 1952. The owner, Jerry  Olivo, is now 79 years old. He sees many customers like the Schuren family – customers with the inherent sense of tradition  and loyalties to the man who is a fixture in not only Lake County, but people’s lives. Olivo is responsible for many area  residents’ first  ice cream cone and first milkshake. Those same residents, and sometimes former residents, return summer  after summer.

“I have third generation customers. In our little city, a good majority of kids that grow up here [in Wickliffe] stay here and raise  their families here. That’s a good thing,” says Olivo, who himself is a Wickliffe native.  Click here for the whole story